Ice Cube Calls Out NBA Sports Media For Ignoring BIG3. Legendary rapper and actor Ice Cube is not one to mince words, especially regarding his passion project. – the BIG3 basketball league. Recently, the founder of the professional 3-on-3 basketball league called out NBA sports media for ignoring his league, despite the massive success it has garnered. Ice Cube expressed his dismay in a series of tweets, and many league fans echoed his sentiments.
Ice Cube’s BIG3 Basketball League Snubbed By NBA Sports Media
Ice Cube Calls Out NBA Sports Media For Ignoring BIG3.
The BIG3 basketball league has been around since 2017 and has seen incredible growth in the past few years.
However, despite featuring former NBA players.
With such legends as Joe Johnson, Stephen Jackson, and Nate Robinson, the league has received little to no attention from NBA sports media.
Oshea“Ice Cube” Jackson called out this snub, saying the NBA media is “scared” to cover the BIG3.
The rapper also added that the league has no problem with the NBA, as stated by Black Enterprise.
Also, the BIG3 is not trying to compete with the NBA but instead, complement it.
Despite the lack of media coverage, the BIG3 has been a success in attendance.
Reaching a peak of 16,402 fans at the American Airlines Center in Dallas in 2019.
The league is set to begin its sixth season this summer.
Cube said, he refuses to be “part of their club” according to USA Today.
These are some very explosive words for Cube to say.
But Cube is not a stranger to controversy.
After all, he is a former member of the legendary rap group NWA.
We all know that NWA ruffled some feathers in their day.
Having said this, check out the video below for more commentary.