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Lambert Founder Melissa Lambert Secures a Deal in the Den

Businesswoman and famous Quebec designer of handbags, Melissa Lambert, has made her debut on National television with CBC’s popular show Dragons’ Den.

The Lambert President and Founder took on the venture capitalists and entrepreneurs on the 13th of October, with her striking pink pickup truck and collection of products with her. Lambert’s mission to transform the backpack into multi-functional stylish, stylish bags, with environmentally sustainable practices, was a major factor that had all attention on her as she was the center of attention.

“It was both humbling and exciting to have the opportunity to present my brand to such an influ ential group of the Canadian business community,” Lambert. Lambert. “As an avid fan of the show I knew I had a 50/50 shot of winning the deal. I was delighted to discover that the entire Dragons were willing to invest on Lambert,” she adds.

A gifted Montreal design professional, who strives to satisfy the demands of her customers by focusing on practicality and authenticity She presented her business model and asked for $1.2M USD for 10 percent of the company’s share of investment (valuation of 12 million at the end of the 2022 fiscal year) to help fund future awareness campaigns, and to assist in bringing this brand onto the highest step.

The decision to choose Lambert was not easy however she eventually decided to accept Manjit Minhas ‘ offer. The founder was a source of inspiration himself, her genuine passion in the brand as well as the shared ambition to expand and grow into the Canadian market that has the potential for replication in North America was without a doubt, the ideal pairing to create a profitable and strategic business relationship.

“The money will be used to fund a campaign for brand awareness throughout Canada that will look to establish partnerships with the largest retailers across Canada and also to reach out to consumers who are interested in our high-end product. It could also lead to expanding our premium range, Redefined,” she says.


Melissa Lambert’s Dragons’ Den Episode starring Melissa Lambert is available online at the following URL:



https://gem.cbc.ca/media/
dragons-den/s17e05