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SHALAJ Immerses Customers In Their Streetwear World With Booth At ComplexCon

Luxury streetwear brand SHALAJ immersed customers in the brand with a booth at ComplexCon this past weekend. The booth design featured the brand’s signature twist that is featured in their zippers, buttons. Attendees were able to shop current offerings alongside select styles of the upcoming Disguise collection launching January 2023. Visitors also participated in a cash-grab booth to collect money and coupons to use towards a purchase with the brand.

The luxury streetwear brand launched in 2019 creating wearable art pieces with the vision of Creative Director, Shalaj PoonyaritPoonyarit created the brand as a way for his artwork to be experienced through different mediums. His collections are inspired by his experiences in life around him to create pieces that express his perception and emotion.

The brand utilizes premium materials to create clothing that is more than your average piece including details such as the twist hardware. Prices range from $200 – $5700. The brand is available to shop at shipping worldwide and in-store at in Los Angeles.

The brand’s third collection, Disguise, will be live late January. The collection is inspired by the idea that clothes are a person’s ever day disguise and can change how we are perceived and understood in every day life. Stay tuned on more information on the collection.

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