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Startup Fashion Week Returned For Year Nine in Toronto

Startup Fashion Week Founder / Executive Producer Jodi Goodfellow
Photo Credit: Jim Orgill
More than 700 people were in attendance at the events at Toronto in the course of Startup Fashion Week (SFW) for its post-pandemic return. The fashion week last week were sold out to an increasing number of fashion-conscious people and entrepreneurs.
The extremely popular four-day event offered a platform for young designers to be more visible through networking events, a conference an event for photographers and a high-profile runway show. The event’s ninth year SFW attracted participants from cities like Niagara, London, Sarnia, Orangeville, Thunder Bay, Montreal and Halifax.
Hosted by Dr. Ann Kaplan, former star on Real Housewives of Toronto, the spirit of community was evident during the SFW runway show on 14th October. SFW launched the event by presenting a video tribute that acknowledged the effects of the pandemic on small-scale companies in the fashion sector by calling for take action in May 2020, collecting masks created by fashion designers across Canada and handwritten letters detailing how the virus affected their business. This was later presented to the mayor John Tory and Premier Doug Ford to show what the world of fashion quickly reacted in keeping everyone safe and secure. The video also highlighted the ways in which SFW its founder Jodi Goodfellow had to leave her job working as a high school teacher for her dream career as a Flight Attendant over the last year, drawing comparisons to the journey of young designers that were showcased, who are working towards their goal to become a fashion designer despite numerous challenges to live a life of ‘No Remorse’.
It was held in Daniels Spectrum, the standing-room-only runway showcase showcased the latest collections of Canadian designers who debuted, including The Ambrose Collective, ooobaby, This is Willow, Atelier SARE, Samantha Authentic, LYMOON, Charming Parrot and XANA Couture. A selection of ready to wear, bridal, and luxury snowboarding and ski apparel that comes that combines a variety of colours and textures is the kind of clothes that were on display from SFW’s top-performing Canadian fashion companies. They all proudly showcased their eco-friendly / ethical fashion. Two companies, Samantha Authentic and Atelier SARE brought awareness to the conflict in Armenia.
Dr. Ann Kaplan entertained guests with an unanticipated performance to a tune she recorded called ‘Life is Your Catwalk’. She performed with the flash mob of dancers and models, showcasing her own line of clothing called QuAnn. Ann Kaplan concluded the evening with a stunning surprise at the bridal fashion designer XANA Couture‘s display with an actual vow renewal ceremony on the runway. She also acted as an official wedding officiant who is licensed and certified in Ontario.
“I’m amazed, year after year, how much our community grows and based on the feedback we get I am also proud of how influential this platform is for fashion entrepreneurs,” said Jodi Goodfellow the Executive Producer of SFW. “I wasn’t sure of what to expect from this year following the absence of executive events open to the general public for the last three years, but it’s been amazing. The talent or the potential of Canadian fashion entrepreneurs as we’ve proved they can succeed and the pandemic has demonstrated how important the fashion and textile industry is to our economy and society. With the same increasing backing from our the media, SFW is able to increase awareness of our members and make Canadian fashion on the global scene. I am looking forward to celebrating our 10th anniversary celebration in Toronto next year.” @StartupFW Instagram: @startupfashionweekHashtag: #SFWToronto
Dr. Ann Kaplan Performing Vow Renewal During XANA Couture’s Show
Photo Credit: Jim Orgill

Designer: LYMOON
Photo Credit: @lateralus13

Designer: The Ambrose Collective
Photo Credit: @majidmehrabanphotography

Designer: This Is Willow
Photo Credit: Jim Orgill

Designer: Ooobaby
Photo Credit: @Panolegus

Designer: Samantha Authentic
Photo Credit: Tyrone Islington

Designer: Atelier SARE
Photo Credit: @Panolegus

Designer: XANA Couture
Photo Credit:

Designer: Charming Parrot
Photo Credit: @Panolegus

Dr. Ann Kaplan Performing ‘Life is Your Catwalk’
Photo Credit: Tyrone Islington